Elevated coastal apparel made for people who actually live here. The hat you wear to the Wedge at 5:30am and to school pickup at 3pm.
LOCAL is Newport Beach's own elevated coastal brand. We didn't make this for people visiting Newport — we made it for the people who live here. The ones who check the swell report before their eyes fully open.
Our price range sits alongside Alo and Faherty. Our identity belongs to one specific place on the coast. No brand does that. We do.
Read Our Story →A LOCAL decal on a Tacoma at the Wedge is worth more than any ad we could run. Five premium die-cut outdoor vinyl decals — the logo, the coordinates, the NB oval, the Dawn Patrol strip, and the surfer silhouette.
Put the logo on your car. The coordinates on your Yeti. The silhouette everywhere else.
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Newport locals and fans of Newport alike welcome.
Six miles of coast. One zip code. Our home.
